KG Mobility’s Musso EV Surpasses 6,000 Sales in Just Six Months, Exceeding Annual Target

This strong trajectory allowed KGM to exceed its 2025 domestic sales target of 6,000 units in just half a year. Early market reception was particularly notable, with 3,200 contracts signed within two weeks of launch and an online-exclusive edition selling out in just 90 minutes.

Redefining the Pickup Experience

Combining more than 20 years of pickup manufacturing expertise with advanced electrification, the Musso EV delivers mid-size SUV–level comfort, EV-specific quietness, and true-to-form payload capability (up to 500 kg).
The model is also highly cost-efficient, with five-year operating costs estimated at just KRW 6 million. Including government subsidies – KRW 6.52 million from the central government and KRW 1.86 million from the Seoul Metropolitan Government – the actual purchase price starts at KRW 39.62 million. Small business owners are eligible for further support and VAT refunds, lowering the effective cost to the mid-KRW 30 million range.

Expanding Market Leadership

The Korean pickup market continues to expand beyond commercial use into camping, leisure, and outdoor activities. KGM has been at the forefront of this trend with its traditional pickup models, the Musso Sports and Musso Khan. Now, the Musso EV further strengthens KGM’s leadership by opening a new chapter in the electric pickup segment.

Accelerating Global Expansion

Building on its domestic success, KGM is also accelerating its overseas rollout. Pre-marketing activities began earlier this year in key European markets such as Germany and Italy, followed by a series of launch events since August.

Looking Ahead

“The early success of the M

usso EV is especially meaningful given the current slowdown in EV demand and the overall stagnation of the pickup market,” said a KGM spokesperson. “We will continue to meet the diverse needs of our customers while reinforcing our position as the No.1 pickup brand.”