KGM Expands Sales in Germany with Musso Launch and Test-Drive Event

Following launch events in Türkiye and Chile, KGM held a Musso launch and test-drive event in Germany, where it operates a European sales subsidiary
▪ Around 40 journalists and influencers attended, experiencing the Musso and Musso EV while viewing Musso with customization accessories such as hardtops and roll-up covers
▪ The Musso surpassed 10,000 units in combined domestic and overseas sales within five months of launch and received positive reviews during the event
▪ Germany is a key European market, and KGM plans to boost sales through aggressive market strategies and marketing activities

[June 22, 2026(Monday)] KG Mobility(www.kg-mobility.com, hereinafter as KGM) announced that it has launched the Musso and held a test-drive event in Germany, following similar events in Türkiye and Chile, as part of its efforts to expand sales in global markets.

The event took place on June 17–18 (local time) in Frankfurt am Main and was attended by approximately 40 German journalists and influencers.

In addition to test drives of the Musso and Musso EV, the event showcased Musso with customization accessories such as hardtops and roll-up covers, and various parts, attracting strong interest from participants.

The test-drive route was designed to highlight KGM vehicles' powerful performance and stable handling, covering local roads, the Autobahn, Feldberg, and the winding roads of the Taunus mountain region.

Participants were also given demonstrations of the Musso EV’s Vehicle-to-Load (V2L) functionality, including the operation of devices such as audio systems and ice makers, showcasing its practicality for camping and outdoor activities.

Following this launch event, KGM plans to actively market and sell the Musso in Germany through a variety of promotional activities and market initiatives.

Launched in January this year, the Musso recorded total sales of 11,538 units through May, including 6,642 units in the domestic market and 4,896 units overseas, receiving favorable responses from customers.

Attending journalists praised the Musso’s authentic pickup-truck identity combined with premium SUV appeal, as well as its strong driving performance and advanced convenience features. The Musso EV was also highly regarded for its environmentally friendly pickup concept and versatile usability for leisure and outdoor activities.