KGM’s Musso EV Wins ‘Red Dot Design Award 2026’

Recognized with a Winner award in the Product Design category at the prestigious Red Dot Design Award, one of the world’s top three design awards
▪ Praised for its “Handy & Tough” design emphasizing practicality and robustness, along with a unique user experience
▪ Successfully combines the rugged identity of a pickup with the smart image of an electric vehicle while enhancing practicality

[April 10, 2026] KG Mobility (www.en-mobility.com, hereinafter referred to as KGM) announced that its electric pickup truck, the Musso EV, has won the Winner award in the Product Design category at the Red Dot Design Award 2026, one of the world’s top three design awards, demonstrating its global design competitiveness.

The Musso EV received high praise from the jury not only for its design that emphasizes practicality and toughness, but also for offering a unique user experience that feels like handling a sturdy and finely crafted tool.

As Korea’s only electric pickup, the Musso EV is built on KGM’s design philosophy, “Powered by Toughness,” and is completed under the “Handy & Tough” concept, which combines convenience with durability. It successfully harmonizes the inherent ruggedness of a pickup with the smart image of an electric vehicle, while expressing practical design elements in a well-balanced manner.

On the exterior, the vehicle features a solid body structure, thick roof design, and distinctive fender architecture, creating a dynamic and robust identity. The bold character is further emphasized by LED rear combination lamps inspired by tools, while the iconic C-pillar garnish evokes the grip of a well-crafted tool, delivering a differentiated visual identity.

In particular, the side profile lowers the boundary between passenger vehicles and trucks, while the gently rising roofline toward the rear secures ample headroom for rear passengers, providing a more comfortable cabin experience. The application of sliding and reclining second-row seats further enhances space utilization and convenience, delivering a mid-size SUV-level interior experience despite being a pickup.

The interior is designed under the “Slim & Wide” concept, offering a wide and stable field of view along with a panoramic wide UI. The D-cut steering wheel and floating center console enhance both high-tech sensibility and convenience, setting a new standard that combines robustness with sophistication.

Lee Kang, Head of KGM Design Center, stated, “This award is a meaningful achievement made possible by the passion of our designers striving to gain global recognition for KGM’s unique design identity. We will continue to deliver new experiences to our customers through designs that combine practicality and differentiation.”

Meanwhile, the Red Dot Design Award, organized by the Design Zentrum Nordrhein Westfalen in Germany, selects outstanding designs each year across three categories: Product Design, Brands & Communication Design, and Design Concept.